Why Ads Can’t do it All: How Commerce Influences the Path to Purchase
You can’t advertise your way out of a pricing problem. Early this year, we were working closely with…
Executive Viewpoints December 4
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Here’s What Actually Works in Holiday Marketing (No All-Nighters Required)
Real talk — we all know what the next few months look like. You’re in the middle of your…
Executive Viewpoints December 3
From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari
Pre-loved fashion is having its moment, and for good reason. In the past year, 42% of U.S. shoppers…
Executive Viewpoints December 2
Lesson from APAC: Social Commerce is Not One-Size-Fits-All
For the last half decade, U.S. and European retailers have observed – and, often, participated in – the…
Executive Viewpoints November 29
Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage
As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience.…
Executive Viewpoints November 28
How Network Detection and Response Can Protect Retailers from Cybercrime
The past year has been brutal for big retailers when it comes to cybercrime. Breaches have compromised customer…
Executive Viewpoints November 27
Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies
With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the…
Executive Viewpoints November 27
Three Things Consumers Value More than Price When Choosing a Brand
Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose…
Executive Viewpoints November 26
How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach
Several years ago, during the Super Bowl, I was working at a small startup when my CTO came…
Executive Viewpoints November 25Top Stories
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