Latest In: Executive Viewpoints

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How To Execute An Effective Multichannel Customer Loyalty Program

By Steve Weber, nChannel, and Mike Rossi, Sweet Tooth  Every interaction with a customer is an opportunity to…

Executive Viewpoints February 20
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4 Things Brands And Retailers Can Learn From B2B Marketers

By Alicia Fiorletta, Senior Editor I’m writing this piece from Scottsdale, Arizona, where we just wrapped up the…

Executive Viewpoints February 19
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Cultivating An Omnichannel Culture: 4 Themes From NRF’s BIG Show

By Jessica Bergmann, Demandware Although it missed top session billing, the subject of organizational culture received significant airtime…

Executive Viewpoints February 17
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Mobile Analytics Bring Consumers Into The Shopping Zone

We’re only a few weeks into 2015 and retailers are once again looking for an edge, one that…

Executive Viewpoints February 16
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6 Reasons Why 2015 Is The Year Bitcoin Goes Mainstream With Merchants

The past year has seen a number of high-profile online retailers begin accepting payments in bitcoin, and the…

Executive Viewpoints February 16
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BYOD In Retail: Friend Or Foe?

By Mike Lanciloti, Spectralink We often discuss how retailers can keep pace with customer demand when it comes…

Executive Viewpoints February 16
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Uncovering, Understanding And Unlocking The Power Of The MVC

By Mark Harrington, Clutch  Today, customer loyalty is widely viewed as a diminishing asset for many brands. With…

Executive Viewpoints February 16
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4 Ways To Court Your Customers

By Alicia Fiorletta, Senior Editor You’ve heard the phrase that marketing is like dating, right? I can’t imagine…

Executive Viewpoints February 12
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Inventory Management And POS Systems: A Match Made In Retail Heaven

By Jared Isaacman, Harbortouch With February 14th only days away, retailers are watching gifts ranging from boxed chocolates…

Executive Viewpoints February 11
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