A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy
In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to…
Executive Viewpoints January 29
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Unlocking AI’s Potential for Retail Advertising
In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a…
Executive Viewpoints January 28
Nearshoring, AI and Sustainability: 3 Trends Transforming the Apparel Manufacturing Industry
Nearshoring, artificial intelligence and sustainability are among the major trends that will transform the apparel manufacturing industry in…
Executive Viewpoints January 27
Embracing MoCRA for a Safer, Transparent Cosmetics Industry
The Modernization of Cosmetics Regulation Act (MoCRA) introduces significant regulatory changes for the cosmetics industry, aimed at enhancing…
Executive Viewpoints January 24
Why Chatbots Haven’t (and Won’t) Live up to the Hype
In the early 2010s, technology forecasters and business analysts painted a compelling picture of the future of customer…
Executive Viewpoints January 23
Thinking Locally to Drive PoS and Expansion Campaigns
Your brand has had great success at home, and now you want to duplicate that in additional markets,…
Executive Viewpoints January 22
An Old Sticking Point for More Sustainable Supply Chains
Across the globe in 2024, 31.5% of overall plastic waste is expected to be mismanaged after disposal. This…
Executive Viewpoints January 22
Why Emotion is the Most Important Customer Experience Metric
Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle…
Executive Viewpoints January 21
The Waste Management Challenge of the Holiday Season
The holiday season brings a surge in shopping, both in-store and online. From mountains of packaging to returned…
Executive Viewpoints January 20Top Stories
