Real-Time Contextual Marketing: Five Best Practices To Drive Retailer Success
Real-time contextual marketing — people are talking about it, but how can retailers leverage real-time content to be…
Executive Viewpoints February 8
Latest In: Executive Viewpoints
KTC: The Secret Ingredient Of Starbucks’ Mobile Pay App Success
If there were an Academy Awards category forwinners in digital payments, Starbucks would definitely have an Oscar for…
Executive Viewpoints February 8Are You Keeping The New Customers You Acquired During The Holidays?
By Pini Yakuel, Optimove If your business is like the majority of online retailers, most of your sales…
Executive Viewpoints February 5Do Retailers Take Enough Advantage Of Super Bowl Festivities?
With Super Bowl Sunday now only a few days away, retailers and brands are gearing up for a…
Executive Viewpoints February 3Incentivizing Innovation: Customer Loyalty in 2016
By Dax Dasilva, Lightspeed While it may seem as though loyalty has migrated online, the reality that will…
Executive Viewpoints February 2
Managing Returns In A Complex Omnichannel Environment
Omnichannel has been a hot topic for the past few years in retail. That begs the question: When…
Executive Viewpoints February 2
Resolved: I Will Stop Sending The Same Email To Everyone In 2016
We’ve all been hearing for years that we need to stop batching and blasting our emails. Yet, we…
Executive Viewpoints February 2
Big Data Goes Small (Business)
Corporate behemoths are no strangers to big data. Big box retailers like Walmart have been leaning on detailed…
Executive Viewpoints February 2Big Data Brings Big Savings And More Certainty To A Dynamic Retail Environment
By Deepika Goel, Genpact Today’s retailers face an extremely dynamic business environment with uncertainty in how to effectively…
Executive Viewpoints February 1Top Stories
Latest Podcasts
Latest Resources
