Twitter And Instagram Execs Share Social Media Best Practices
By Klaudia Tirico, Associate Editor I’ve been an advocate of social media since the early days of Myspace,…
Executive Viewpoints July 12
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Flipping The Model: Successful Retailers Tailor Campaigns To Each Customer’s Needs
With 2016 already halfway over, retail marketers are deep into their 2016 campaigns intended to acquire and retain…
Executive Viewpoints July 12
Call-Ins Are Being Called Off: What Should Retailers Be Doing?
With San Francisco adopting legislation aimed at helping part-time workers achieve work-life balance and other cities considering similar…
Executive Viewpoints July 12
4 (Surprisingly Human) Mobile Advertising Tactics For Driving Foot Traffic To Your Retail Location
With retail browsing rapidly shifting to mobile, the choice facing retailers is simple and stark: adapt and reap…
Executive Viewpoints July 12
Three Ways to Increase Private-Label Profitability With Channel Data Management
The U.S. Department of Commerce reports that only 7.8% of total U.S. Q1 2016 retail sales came from e-Commerce.…
Executive Viewpoints July 12Retail Lessons: TSA And Queueing Theory
By Brian Field, ShopperTrak Estimates indicate that Americans spend roughly 37 billion hours per year waiting in lines.…
Executive Viewpoints July 11Retailers Innovate In-Store Experiences With The Hybrid Cloud
By Karl Cama, IBM Shopping online has dramatically changed consumers’ in store shopping experiences and their expectations. Tweets…
Executive Viewpoints July 8Is Food & Drink The Medicine For Barnes & Noble’s Struggles?
As Barnes & Noble continues to hang on as the last of the dying breed of bookstores, the…
Executive Viewpoints July 6
The Gift (Card) That Keeps On Giving
For a long time, pre-paid gift cards have presented retailers with a prime awareness-building opportunity for both existing…
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