Private Label For Profitability: Six Things To Consider
Costco has its private-label Kirkland brand. Nordstrom has Caslon. And Kohl’s has Sonoma as its billion-dollar in-house brand.…
Executive Viewpoints June 21
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Why Retailers Are Upgrading Their Retail Management And POS Systems
Generally speaking, retailers have three primary objectives in mind when it comes to new technology deployment. The first…
Executive Viewpoints June 21
Why The Demise Of The Home Bookcase Should Matter To Marketers
You learn a lot about people by what’s on their home bookcases. Books read, music listened to, photos…
Executive Viewpoints June 21
Referral Marketing’s Golden Rules
For many marketers, referral marketing (not to be confused with advocate marketing) is an afterthought not worth doing…
Executive Viewpoints June 21Retail Therapy In Mobile Programmatic
By Tanvi Kapoor, InMobi The jump to programmatic advertising on mobile is a key item on any retailer’s…
Executive Viewpoints June 20Unintended Consequences Of The American Express/Costco Breakup: Churn
By Frederick Felman, Recurly The long-heralded breakup of Costco and American Express, announced on February 12, 2015, has…
Executive Viewpoints June 17Tesco Asks: Would You Watch Ads If It Meant You Received An Incentive?
While consumers seem to be doing everything they can to avoid advertisements across their devices, one business is…
Executive Viewpoints June 15Fully Committed: A One-Man Customer Service Nightmare
By Adam Blair, Executive Editor The hip-hop musical Hamilton, with its enormous and diverse cast, nabbed all the…
Executive Viewpoints June 14
Digital Passport: Linking In-Store And E-Commerce
A passport is an incredible thing when you think about it. It’s your own universally recognized key that…
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