Why Kanye West’s Partnership With Adidas Is More Than An Endorsement
By Klaudia Tirico, Associate Editor Leveraging influencers such as bloggers and YouTube stars to boost brand awareness and…
Executive Viewpoints August 8
Latest In: Executive Viewpoints
5 Ways Retailers Are Using Behavioral Economics to Supercharge Offers
Williams-Sonoma thought they had a hit on their hands. The retailer had introduced a home “bread bakery” machine…
Executive Viewpoints August 8The Micro-Shopping Event Is Here to Stay
By Jenn Markey, 360pi Today’s retailers and shoppers seem discount addicted – while the former serially presents new…
Executive Viewpoints August 8Enterprise Mobility: An IT Problem Or A C-Suite Opportunity?
By Chris Hale, Stratix Today, any enterprise can capitalize on mobile devices to trigger a host of benefits,…
Executive Viewpoints August 5Will Under Armour’s NYC Power Play Pay Off?
Under Armour put the rest of the athleticwear vertical on notice when it announced it would be taking…
Executive Viewpoints August 3
Moving Beyond The Hype: 3 Tips To Bring Personalization To The Next Level
It should come as no surprise that location-based marketing is gaining traction as it evolves, especially in the…
Executive Viewpoints August 23 Lessons For Retailers From Broadway’s Pricing Competition
By Adam Blair, Executive Editor Even if you don’t follow the Broadway theater scene, you may have heard…
Executive Viewpoints August 2
The Delicate Art Of Delivering A Personalized Experience
According to Gartner, less than 10% of top retailers in the U.S. believe they are highly effective at personalization,…
Executive Viewpoints August 2
Four Tips To Create A Thriving Online Store
Quick quiz: which of these retail locations will drive more sales? At Ernie’s Emporium, shoppers have to look…
Executive Viewpoints August 2Top Stories
Latest Podcasts
Latest Resources
