There’s An Internet-Connected Toy In Your Home, Now What?
By Zach Lanier, Cylance Every holiday season, we hear about countless retailers that are at high risk for…
Executive Viewpoints March 3
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Personas Vs. Personalization: Should Both Be Part Of Marketers’ Toolkits?
Marketers have long relied on personas to segment their customer base into manageable groups. But with consumers demanding…
Executive Viewpoints March 1Why ‘Sleeping With The Enemy’ Might Be A Good Strategic Move
By Adam Blair, Executive Editor If you’ve attended a retail industry conference during the past several years, I’d…
Executive Viewpoints February 28
4 Ways You Can Ship Smarter
E-Commerce merchants are all trying to compete for consumers’ attention with a variety of promotions such as free…
Executive Viewpoints February 28
Putting Customers At The Center Of The Manufacturer-Retailer Relationship
Retailers and manufacturers are inextricably dependent on each other for success. Ultimately, they share the common challenge of…
Executive Viewpoints February 28
4 Reasons Why 2017 Promises To Be A Very Interesting Year For Retail
Retail has undergone some of the fastest and most profound changes of any business sector this past year.…
Executive Viewpoints February 28Omnichannel Shoppers And The Future Of Brick-And-Mortar
By Albert Ong, Jazva Remember the feeling of entering a retail store for the first time? As a…
Executive Viewpoints February 27Do Retailers Need An App In 2017?
By Matt Asay, Adobe Marketing Cloud The numbers will give you pause. In the retail industry, 60% of…
Executive Viewpoints February 24What Abercrombie & Fitch Could Teach Retailers About Rebranding
By Klaudia Tirico, Features Editor Abercrombie & Fitch prototype store – Photo credit: Women’s Wear Daily I remember…
Executive Viewpoints February 21Top Stories
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