Fashion A Mobile Campaign Around Relevant Product Suggestions And Frequency Of Use
Those who dabble in the very different fields of fashion and mobile marketing have one thing in common:…
Executive Viewpoints June 20
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The Road To “Clicks and Mortar” – How Retailers Can Best Deploy Mobile Point Of Sale Technologies
Imagine walking into a grocery store, choosing items from the shelves and placing them in your cart or…
Executive Viewpoints June 20
Should Online Retailers Take Lessons From Cupid?
Swipe right to meet your algorithmically matched one true love? Online dating is an online marketer’s success story,…
Executive Viewpoints June 20Why Supply Chain Visibility Is A Must For Today’s Retailers
By Jett McCandless, project44 As many as 90% of retail executives believe mastering logistics is a critical element…
Executive Viewpoints June 19Survival Of The Personalized: Brand Success In The Age Of The Retail Apocalypse
By Enda McShane, Velocity Worldwide The fear of a ‘Retail Apocalypse’ is not new. Google Trends shows the…
Executive Viewpoints June 16Let’s Get Social: How To Engage With Different Generations
By Klaudia Tirico, Features Editor With sometimes wildly different preferences among members of the three “older” generations —…
Executive Viewpoints June 14Are McDonald’s ‘Snaplications’ The Next Hip Hiring Tactic?
Brands have leveraged social networks for customer engagement, brand awareness and even selling for years now, but a…
Executive Viewpoints June 14
Key Factors That Will Make Or Break RFID Retail Deployments
Having helped retail and other organizations with RFID implementations over the years, I’ve noticed a change in the…
Executive Viewpoints June 13
Price War: Retail’s Latest Self-Destructive Addiction
Retail can have a promising future. But the strategies to get there have been decidedly weak. This has…
Executive Viewpoints June 13Top Stories
