How Mobile Has Changed the Customer Journey
In today’s marketing environment, the customer journey is more complicated than ever. For retailers and brands, this complexity…
Executive Viewpoints July 25
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Optimize M-Commerce With A Holistic Digital Strategy
It’s no secret that mobile engagement is forever changing how and when consumers shop. In fact, mobile devices…
Executive Viewpoints July 25
How Retailers Can Set Themselves Up For Successful Personalization At Scale
Q: How should a retailer structure its team internally to drive the best results with personalization? When is…
Executive Viewpoints July 25A Brief History Of The Coupon — And Its Future
By Tasso Argyros, ActionIQ When was the last time you received a coupon in your mailbox? If you’re…
Executive Viewpoints July 24In-Store Location Analytics + CRM: A Key To A Unified View Of Retail Customers
By Prachi Gupta, July Systems How to keep track of the connected customer – that’s the challenge of…
Executive Viewpoints July 21How Can Retail Mergers Survive Culture Clashes?
Retail mergers and acquisitions are happening at a fast pace in 2017 and predictions indicate that pace will…
Executive Viewpoints July 19
Site Search — The Most Under Optimized Site Feature That Can Yield The Highest Returns
When e-Commerce site search works well, it is fast, convenient, highly relevant and positively impacts the bottom line.…
Executive Viewpoints July 18
How Interactive Technology Just Might Save The Brick-And-Mortar Experience
Interactivity is the new name of the game for a wide range of industries looking to better engage…
Executive Viewpoints July 18
With Personalization, Retailers Will Fix Big Data Misses
For retailers, Big Data represents the marketing renaissance that never arrived. Data science made remarkable strides over the…
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