Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media
By Gilles Rousseau, Splashlight Both my brand executive experience at LVMH, Richemont and Christie’s and my current role…
Executive Viewpoints August 14
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Going Global? How To Localize Content Without Giving Up Centralized Control
By Michael Gerard, e-Spirit Companies serving a diverse global audience today face a dilemma. What is the best…
Executive Viewpoints August 11Which Side Should Retailers Take In The ‘War On Cash’?
Visa has declared a “war on cash” — a somewhat melodramatic campaign to support its business model, which…
Executive Viewpoints August 10
Amazon Go’s Frictionless Approach Could Be Its Greatest Obstacle
Amazon projected its first Amazon Go store would open to the public some time in early 2017. But…
Executive Viewpoints August 8
Digital Attraction: Engaging Customers In The Brick-And-Mortar Store
The impact of online shopping on brick-and-mortar retailing is not just lost sales — after all, 90% of…
Executive Viewpoints August 8
Retail And Consumer Goods Industries Turn To M&A For Market Growth And Consumer Excitement
Mergers and acquisitions (M&As) are increasingly being seen as an antidote to low or no organic growth,in a…
Executive Viewpoints August 8
Why Global Brands Need To Think Locally To Survive The ‘Retail Crisis’
There’s a huge difference between evolving and dissolving. Sometimes that’s hard to see. If you’re tuned into the…
Executive Viewpoints August 83 Retail Conversion Rate Optimization Strategies To Beat Your Online Sales
By Nazli Yuzak, iQuanti Can you imagine a life without Amazon? I know…it’s almost too scary a thought…
Executive Viewpoints August 7In-Store WiFi: A Game-Changer For Your Store’s EBITA
By Paul Millette, Carousel Industries For over two decades I was a road warrior — a sales rep…
Executive Viewpoints August 4Top Stories
