Achieving The Right Balance In Retail – High Tech And Human Touch
There’s an ever-so-thin line between customer engagement and enragement. Wouldn’t you agree? Between the two are many tipping…
Executive Viewpoints April 11
Latest In: Executive Viewpoints
Why Your Chatbot Must Speak With Your Brand’s ‘Voice’
By Adam Blair, Executive Editor When your advertising slogan is “Just the right amount of wrong,” and your…
Executive Viewpoints April 10Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience
By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means…
Executive Viewpoints April 9
Email Personalization Made Easy: New Strategies, New Results
Many years after its inception and early use, email personalization still represents a significant opportunity for retailers today.…
Executive Viewpoints April 9Shoppers Weigh In On Pricing And Promotional Strategies: What You’re Doing Right And Wrong, And What You SHOULD Be Doing
By Cheryl Sullivan, Revionics The pace of change in retail is more breathless than ever, and today’s always-on,…
Executive Viewpoints April 6
Worried About Online Scammers? Robots Can Help
Shopping online is all well and good until you get ripped off. Maybe the “pristine vintage couch” you…
Executive Viewpoints April 5
B2B Customers Want To Buy Online With Any Device. So Why Can’t They?
Think about the last time you made a purchase. Maybe you went into a store to buy a new…
Executive Viewpoints April 4RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?
RevTech, a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11th semi-annual Tech Trends…
Executive Viewpoints April 4
Three E-Commerce Fraud Challenges To Beat In 2018
What will e-Commerce fraud prevention look like in 2018? Because the fraud landscape is evolving so quickly, the…
Executive Viewpoints April 4Top Stories
