Can Influencers Wield Too Much Power?
As an industry anticipated to reach up to $10 billion by 2020 in the U.S., influencer marketing is…
Executive Viewpoints July 25
Latest In: Executive Viewpoints
Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences
By Glenn Taylor, Senior Editor For some people shopping, a.k.a. retail therapy, provides as much relaxation as a…
Executive Viewpoints July 24
In Today’s Commerce World, There Are Clear Winners And Losers
As physical and digital commerce converge, the brands dominating and thriving in the market are those optimally engaging…
Executive Viewpoints July 24Bring Your Own Data (BYOD): How To Rethink Personalization With The Consumer In Mind
By Varun Gudiseva, Tapad Imagine a world where every piece of technology around you is always used to…
Executive Viewpoints July 23
A Short History Of Location Marketing: Retailers And The Blockchain
I recall having coffee with Asif Khan, the founder of the Location Based Marketing Association in 2014,…
Executive Viewpoints July 23Why Google And Facebook Ads Fail Small Businesses
By Elery Pfeffer, Nift There’s little question that effective advertising is memorable. When it works, it feels like…
Executive Viewpoints July 20
Innovative Use Cases Leveraging RFID In Retail
With the integration of RFID, brands are finding ways to gain greater real-time insights beyond the store shelf…
Executive Viewpoints July 19If Amazon Couldn’t Prepare For Prime Day’s Traffic Overload, Can Anyone?
Amazon went viral on Prime Day for the wrong reasons; the e-Commerce giant experienced site outages within an…
Executive Viewpoints July 18
Data Makes The Difference: How Direct-To-Consumer Brands Can Take Data And Personalization To The Next Level
The e-Commerce world is constantly transforming thanks to the rise of direct-to-consumer (DTC) brands over the past few…
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