Utilizing ‘Retailtainment’ As An Extension Of E-Commerce
We have reached “peak stuff.” You might have heard of this notion coined by IKEA’s CSO wherein financially…
Executive Viewpoints August 20
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The 5 Facets Of Success In The Subscription Economy
By Georg Richter, OceanX The subscription economy has been making waves since 2010, when Birchbox debuted a subscription…
Executive Viewpoints August 17
Addressing A Minimum Wage Increase Without Losing Your Staff
Money talks, but a minimum wage increase will interrupt the conversation. A legislative wage increase might throw your…
Executive Viewpoints August 16Is There A ‘Right Way’ To Achieve Clicks-To-Bricks Success?
Wayfair recently opened its first brick-and-mortar store in Florence, Ky., following in the footsteps of many previously “online-only”…
Executive Viewpoints August 15
Creating The Ultimate Digital Customer Experience
Consumers today believe they deserve a unique, invested experience, right now. And if you can’t provide it or…
Executive Viewpoints August 15
Ad Fraud, Audience Insights And Refined Targeting: 3 Insights For Today’s Retail Marketer
With an ever-changing digital marketing environment, it can be hard for retailers and brands to decide which advertising…
Executive Viewpoints August 14How Brands Can Win This Back-To-School Season With The Mobile Dad
It’s August and prime back-to-school shopping season. From time-honored traditions like buying a new backpack for the school…
Executive Viewpoints August 13
What Meerkat Can Teach Retailers About Building A Voice Strategy Solely On Top Of Amazon
It’s an all too familiar story. A company builds its entire product strategy on top of a wildly…
Executive Viewpoints August 13Connected Customers Are Changing The Buying Experience
By Ed Kowalski, Sutherland Every retailer knows customer experience is paramount in today’s competitive landscape. As brands vie…
Executive Viewpoints August 10Top Stories
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