Are Amazon HQ2 Criticisms Valid, Overblown — Or Both?
Like the entire HQ2 selection process, the decision by Amazon to split its new headquarters between two cities,…
Executive Viewpoints November 21
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Thriving In The New World Of Grocery: Five Keys For Brands
Much has been made of the challenges facing retailers in today’s grocery marketplace. However, their manufacturing trading partners…
Executive Viewpoints November 20Principal Analyst Brian Solis Shares How Innovation Can Transform Your Brand
By Alicia Esposito, Content Strategist Brian Solis, author and analyst for Altimeter Group, studies consumer behaviors and how…
Executive Viewpoints November 20Making The Retail Moments That Matter Most Positively Contagious
By Derek Dykens, Cisco Flu season is upon us and catching the bug is not all that has…
Executive Viewpoints November 19
Crisis Management Lessons Learned From Starbucks
There are no shortages of public relations disasters among retail brands. Whether a crisis is caused by social…
Executive Viewpoints November 19
Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue
A 2017 report by Credit Suisse projected that the current distinction between “media” spend (TV, digital, print, radio, outdoor…
Executive Viewpoints November 16Top Marketing Pet-Peeves To Avoid This Holiday Season
By John Nash, RedPoint Global The holiday season is upon us, and marketers are gearing up to capitalize…
Executive Viewpoints November 16
How Alibaba Developed Singles’ Day Into A $30 Billion Phenomenon
Alibaba has set a new high water mark for a single day of sales. The 11.11 Global Shopping…
Executive Viewpoints November 15
The Three A’s Of Retail Experimentation Success
Between constantly-evolving competition and higher customer expectations, retailers are looking for innovative ways to delight their customers. From…
Executive Viewpoints November 15Top Stories
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