Latest In: Executive Viewpoints

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0aaaMichael Murray Wunderman

Extinction Event Or Golden Opportunity?

There is no question that we live in a data-fueled marketplace, and no better illustration of how the…

Executive Viewpoints December 7
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0aaaTony Castiglioni Oracle

A Look At Holiday Retail Trends 2018: If You’re Not Mobile-First, You’re Last

While new and exciting technologies like the Internet of Things, augmented reality and voice assistants dominate retail conversations,…

Executive Viewpoints December 6
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Year-End Review: Retail’s Missteps And Missed Opportunities In 2018

Before we put 2018 in the rear-view mirror, the RTP editors wanted to identify both the retail industry’s…

Executive Viewpoints December 5
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0aaaPhil Soffer TestIo

Killer Bugs And Their Effect On Your Conversion Rates

One of the biggest issues in e-Commerce today (and every day) is conversion. Data scientists and marketers actively…

Executive Viewpoints December 5
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0aaaBrooks Robinson Springbot

Addressing The Unique Marketing Challenges Of SMB E-Commerce Merchants

According to the latest numbers from the National Retail Foundation, SMBs make up more than 98% of all…

Executive Viewpoints December 4
#holiday2018 customer experience maropost Ross Paquette

Here’s What Your Customers Really Want For The Holidays: Better CX For X-Mas

By Ross Paquette, Maropost We all know the holidays are one of the most — if not the…

Executive Viewpoints December 3
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0aaaJan-Hein Pullens rOomy

Augmented And Virtual Reality’s Monumental Impact On The Retail Supply Chain

In today’s digital era, consumer expectations are constantly evolving, putting more pressure than ever on retailers to up-level…

Executive Viewpoints December 3
#holiday2018 in-store data inventory network perch shareable experiences Trevor Sumner

Top Three Tips For Retailers This Holiday Season

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges…

Executive Viewpoints November 30
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0aaaSudy Bharadwaj SAP Ariba

For Retailers, It’s Back To The Future

The proliferation of private label, white label, and store brands has caused a fundamental shift in how retailers…

Executive Viewpoints November 30
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Holiday ThinkTank