Latest In: Executive Viewpoints

nexus sales tax south dakota v wayfair stephen day vptax
0aaaStephen Day VPtax

Are You Liable For Your Customers’ Sales Taxes?

Tax laws, particularly those regulating e-Commerce and sales tax, have suddenly become a lot more complicated. Last year’s…

Executive Viewpoints March 19
artificial intelligence chatbots chatletsai vivek lakshman
0aaaVivek Lakshman Chatletsai

Designing Chatbots That Evolve With Your Business

Chatbots are an essential element of today’s shopping experience. When a sneakerhead is on the hunt for a…

Executive Viewpoints March 18
advertising Brightblue Consulting Michael Cross

Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

By Michael Cross, Brightblue Consulting Consider it’s the late 1980s. Marketing analysts in the U.S. are completing work…

Executive Viewpoints March 18
Arnaud Cazaledes pop up shops Samsung SDS

Understanding The Full ROI Of Implementing A Pop-Up Store

By Arnaud Cazaledes, Samsung SDS America Pop-up stores are one of the hottest trends in retail today, and…

Executive Viewpoints March 15
brian bowman consumer acquisition
0aaabrian-bowman-headshot 1

How to Improve Your Instagram & Facebook Advertising in 2019

In 2012, the world’s largest social media conglomerate, Facebook, acquired Instagram for $1 billion. Combined, the two social…

Executive Viewpoints March 15
extreme networks network infrastructure sarah nesland
0aaaSarah Nesland ExtremeNetworks

Retailers Need To Make Smart Choices On Network Infrastructure

For years now, the headlines have been loud and clear — brick-and-mortar retail is facing serious challenges. Not…

Executive Viewpoints March 14
Amazon counterfeit products editor Q&A project zero

Is Amazon’s Project Zero Enough To Quell Counterfeiting Fears?

Amazon is taking major steps to silence one of the long-held criticisms against its marketplace: the prevalence of counterfeit…

Executive Viewpoints March 13
communication Customer loyalty
0aaaSandra Gudat CustomerCommunicationsGrp

Communication Tactics For Boosting Customer Loyalty

Every retailer strives to maximize customer retention and loyalty. While advertising is often seen as the linchpin in…

Executive Viewpoints March 13
ben rafferty Executive ViewPoints payment card PCI semafone

What Retailers Need To Know About The New Telephone-Based Payment Card Data Guidance

In November 2018, the Payment Card Industry Security Standards Council (PCI SSC) unveiled its newly revised guidance for…

Executive Viewpoints March 12
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank