Facebook Ads Creative Fatigue: How To Identify And Combat It
Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen…
Executive Viewpoints April 26
Latest In: Executive Viewpoints
Want To Survive And Thrive In Retail’s New Shopping Battlefield? Capitalize On These 10 Winning Trends
Almost no one can argue that the retail ecosystem isn’t changing at an accelerated pace. But a school…
Executive Viewpoints April 25Editor Q&A: Is Sustainability Moving Into The Retail Mainstream?
Just in time for Earth Day, various retailers such as H&M, Target, Gap Inc. and Ashley Furniture have…
Executive Viewpoints April 24
How To Benefit From AI To Win The Market
Retail is changing at breakneck speed. The e-Commerce market is growing increasingly fast. Consumers are getting more demanding…
Executive Viewpoints April 24
The Rise Of The Nano-Influencer And Activating Word-Of-Mouth Marketing
What’s more influential, an A-list celebrity or the Millennial with a knack for social media? While influencers may…
Executive Viewpoints April 23Five Off-The-Radar Retail Predictions For The Last Half Of 2019
By Sherry Smith, Triad Consumers are driving a retail revolution. The path to purchase has become a complex…
Executive Viewpoints April 22
10 Things That Will Change As Gen Z Comes Into Buying Power
Generation Z is a consumer powerhouse. This isn’t a demographic that retailers can afford to ignore, since they…
Executive Viewpoints April 22
How to Boost E-Commerce Revenue During A Slow Sales Month
If you’re scrambling to generate revenue during slower months, it can feel like you’re doing more for less.…
Executive Viewpoints April 19
Why The Retail Supply Chain Demands Digital Transformation
Digital transformation is at the top of the agenda for many retailers; however, this is only the beginning…
Executive Viewpoints April 18Top Stories
