Latest In: Executive Viewpoints

Executive ViewPoints marissa tarleton RetailMeNot social issues
0aaaMarissa Tarleton RetailMeNot

How Retailers Can Tackle Social Issues in 2019

Last year, retail marketers saw a huge shift in the way brands relate to consumers. With Nike’s Colin…

Executive Viewpoints July 3
behavioral economics isolation effect jacobs & clevenger meg goodman retail marketing zero price effect
0aaaMeg Goodman JacobsClevenger

Why Retail Marketers Turn To Behavioral Economics

With the amount of messaging that inundates individuals on a daily basis, it can be frustrating for retailers…

Executive Viewpoints July 2
alliance data customer experience service Shannon Andrick

Three Things Consumers Wish Were Simpler — And How Brands Can Deliver

By Shannon Andrick, Alliance Data In a world where time has become consumers’ most precious commodity and consumers…

Executive Viewpoints July 1
bopis CommerceHub direct to consumer erik morton Executive ViewPoints retail renaissance
0aaaErik Morton CommerceHub

Why 2019 Is The Year Of The Retail Renaissance

The first half of 2019 confirmed that the retail apocalypse many industry experts once predicted is not on…

Executive Viewpoints July 1
consumer protection data regulation gdpr Jack Carvel Qubit

GDPR: One Year Later – Has It Lived Up To Its Promise to Protect Consumers?

By Jack Carvel, Qubit It’s been more than one year since the General Data Protection Regulation (GDPR) came…

Executive Viewpoints June 28
convey delivery experience management ecommerce delivery kirsten newboldknipp shipments
0aaaaKirsten Newbold-Knipp Convey

Flip The Script On Bad E-Commerce Deliveries

We’ve all had a bad experience at a restaurant. One that goes from bad to worse, resulting in…

Executive Viewpoints June 28
amazon prime checkout consumer expectations Executive ViewPoints twoday shipping
0aaaJimmy Duvall BigCommerce

Has Amazon Prime Pushed Consumer Expectations Too Far?

It may be one of the services that I use most often for my personal online shopping, not…

Executive Viewpoints June 27
campaign email maropost
0aaaJayMiller Maropost

9 Email Campaign Strategies Every Retailer Should Be Using

While multi-channel marketing campaigns will drive the richest and most effective customer engagement strategy, email is still a…

Executive Viewpoints June 26
aimee irwin Experian identity resolution shopper experience
0aaaAimee Irwin Experian

Want To Build Strong Relationships With Shoppers? Start With Identity Resolution.

With so many competing products and services, it can be challenging for retailers to stand out among the…

Executive Viewpoints June 25
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