How The Right Data Management Strategy Builds Customer Loyalty
Being a popular brand is no longer good enough. A new survey from Criteo puts numbers to a trend…
Executive Viewpoints July 24
Latest In: Executive Viewpoints
How Retailers Can Compete With Amazon At Its Own Supply Chain Game
While few things remain constant in retail, the customer always comes first. And in today’s Amazon Prime world,…
Executive Viewpoints July 23How To Make Your E-Commerce Web Site Voice Search Ready
By Marc Purtell, DFO “Alexa, what percent of web searches are performed via voice?” Given the meteoric rise…
Executive Viewpoints July 22
Consumer Behavior Fuels Fraud And Retailers Need To Fight Back
Trying to provide customers with a simple, streamlined and frictionless interaction is a more-or-less universal goal. Every retailer…
Executive Viewpoints July 22Beach, BBQs And Baseball: What Marketers Need To Know This Summer
By Oz Etzioni, Clinch The summer months are busy — from exciting adrenaline-pumping adventures to relaxing exotic beach…
Executive Viewpoints July 19
Why Retailers Should Digitize Their Gift Cards
Already a force in retail, gift card growth shows no signs of letting up. By 2025, the global…
Executive Viewpoints July 19
How Retailers Can Think Like Don Draper When Using AI
In the first season of AMC’s Mad Men, ad exec Don Draper met with Kodak executives to introduce…
Executive Viewpoints July 18Will Department Stores Be History By 2030?
The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is…
Executive Viewpoints July 17
5 Ways To Tell More Strategic Stories With In-Store Digital Screens
Digital signage and screens are becoming the most valuable and impactful pieces of addressable in-store real estate, with…
Executive Viewpoints July 17Top Stories
