Coupon Marketing: How To Ensure The Right People – And Only The Right People – Respond To Your Offers
Here are two troubling statistics that should drive fear into the hearts of any retailers who use digital…
Executive Viewpoints October 25
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How Retailers Can Optimize For The Growth Of Voice Search
Every time you ask Siri to tell you where the nearest hardware store is or Alexa to help…
Executive Viewpoints October 24
What The Mattress Industry (?!) Can Teach Us About Unlocking New Sales Opportunities
A decade ago, we never would’ve thought that the stagnant mattress market had anything valuable to teach retailers.…
Executive Viewpoints October 23
How Bot-Supported Customer Service Can Save The Buyer Journey
If you don’t understand the customer journey, you may as well be selling blind. Luckily, chatbots are helping…
Executive Viewpoints October 22How Gen Z Is Shaping The Future Of Atlanta Retail
By Jessica Branch, Franklin Street Throughout history, new generations have come along with fresh attitudes and expectations that differ…
Executive Viewpoints October 21
By Creating Media Businesses Retailers Can Drive New Revenue Streams
CPG marketing continues to be in the throes of evolution. Traditional marketing practices have been upended due to…
Executive Viewpoints October 21How Frictionless Shopping Is Transforming Retail
By Ally Azzarelli, GSP Retail As the retail landscape continues to evolve, finding innovative ways to enhance the…
Executive Viewpoints October 18
3 Key Lessons For Solving Geo-Pricing
The fact is becoming clearer that price is king in retail. With Amazon and direct-to-consumer brands like Asos,…
Executive Viewpoints October 18
The Case For The Software-Defined Store: Agility In The Face Of Change
Adapt or perish, now more than ever, is a retailer’s imperative. Stores today face new customer expectations, new…
Executive Viewpoints October 17Top Stories
