Latest In: Executive Viewpoints

Amazon Incremental Jesse Leikin Kroger RMNs ROAS Target Walmart Connect

Retail Media’s Measurement Problem

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year…

Executive Viewpoints August 4
data quality gen AI Kibo Commerce Sachin Sharma

Clean, Complete, and Unified Data: Your Competitive Edge in Ecommerce

The global market size for AI in ecommerce is estimated at $9 billion in 2025, and is anticipated…

Executive Viewpoints August 1
Bryan Mistele INRIX

Beyond the Map: How Retailers are Using Real-World Movement to Guide Site Selection

As retailers race to meet customer expectations for speed, convenience and personalization, location strategy has become a key…

Executive Viewpoints July 31
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Psychological Safety in the Workplace is Your Competitive Advantage — Not a Perk

Within the workplace, across all industries, psychological safety for everyone within the organization is critical. Today’s workplace landscape…

Executive Viewpoints July 30
Ali Moosani ar Form NielsenIQ planograms

Why In-Stock Visibility Should be Retail’s Top Priority in 2025

As we look ahead to the retail challenges and opportunities in the second half of 2025, one priority…

Executive Viewpoints July 29
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How Retailers can Master Tenant-to-Tenant Migrations Without Disruption

The retail sector has seen an intense wave of transformation in recent years, fueled by shifting consumer behaviors,…

Executive Viewpoints July 28
Betty Crocker crm Digitas first-party data Jenni Jacot McDonald's Sachin Panjwani

Stronger Bonds, Stronger Business: The Case for CRM and Loyalty Now

A seismic shake-up in global trade is underway as new U.S. tariff policies take hold. A 10% blanket…

Executive Viewpoints July 25
Amy Myers MD Charlie Casey crm Esmi Skin Minerals Glow Recipe LoyaltyLion Origin Coffee post-purchase

Why the Second Sale Matters More than the First

The first purchase is cause for celebration, but it’s the second sale that really matters. That’s when a…

Executive Viewpoints July 24
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It’s Your Relationship: The Hidden Cost of Sending Customers Off-Site for Verification

Brands are investing more than ever in building direct relationships with their customers. First-party permissioned data is now…

Executive Viewpoints July 23
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