Emotional Loyalty As A Growth Driver
Historically, having the best product or service on the market was the key to receiving and maintaining undying…
Executive Viewpoints December 10
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How AI-Infused Machine Learning Is Radically Changing Brand Localization Strategy
As global markets become increasingly shaped by the emerging on-demand economy, many businesses face the challenge of delivering…
Executive Viewpoints December 9
How Suppliers Can Use AI To Immunize Against The Retail Apocalypse
By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year,…
Executive Viewpoints December 9
Leverage CRM Data To Boost Traffic And In-Store Revenue
By David le Douarin, Advalo The rise of marketing overpressure practices has proven destructive for both profit margin…
Executive Viewpoints December 6
Is Your Payments Infrastructure Less Than The Sum Of Its Parts?
Are we falling into silos yet again? Much of the new payments technology we are creating — whether…
Executive Viewpoints December 6
Exclusive Q&A With JRNI CEO: Balance Is The Key To Physical-Digital Alignment
Today, getting the store experience right often depends on having a great e-Commerce experience to match, and vice…
Executive Viewpoints December 5
Costco’s Minimal Communications Following Thanksgiving Site Outage: A Mistake Or A Strategy?
Costco’s e-Commerce site went down for more than 16 hours on Thanksgiving Day, impacting an estimated 2.65 million…
Executive Viewpoints December 4
Upgrade Your Marketing For A Better Consumer Experience
Consumer promotions and engagement (CPE) tactics, such as displays, coupons, gifts or other incentives designed to influence a…
Executive Viewpoints December 4
Plan On Paying Tax On More Gifts This Season
(Pictured: Left: Dustin Jensen, Right: Robert Peters) Since June of 2018, the tax world has been saturated with…
Executive Viewpoints December 3Top Stories
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