How Brands are Rethinking Pricing Strategy Amid Tariff Uncertainty
Brands are being squeezed like never before. On one hand, federal trade policy is causing the price of…
Executive Viewpoints September 11
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Why Holiday Campaign Success Depends on Experience, Not Just Exposure
Holiday marketing has long been the season that can determine the success of a brand’s sales year. But…
Executive Viewpoints September 10
From D2C to A2A: How Agentic Shopping is Rewriting Ecommerce Catalog Strategy
Imagine you’re searching for the best shoes for trail running in wet climates. Instead of starting on Google…
Executive Viewpoints September 9
The Challenge of Retail Data Security in 2025: Balancing Personalization and Protection
Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to…
Executive Viewpoints September 8
Drone Delivery is No Longer Science Fiction: It’s a Logistics Revolution in Flight
A recent episode from the science fiction show Black Mirror showed a DHL drone landing on a suburban…
Executive Viewpoints September 5
Connected Data will Make or Break Cyber Week
This Black Friday, retailers face a high-stakes balancing act. Consumers are still shopping but are more selective about…
Executive Viewpoints September 4
The Future of Retail CX: How Autonomous AI Agents are Redefining Contact Centers
Retail contact centers are under constant pressure to deliver fast, reliable and high-quality service even as consumer expectations…
Executive Viewpoints September 3
Intent is Just the Beginning in the Age of Agents
I recently read an article by Ann Smarty on intent-based optimization which was a nice, clear articulation of…
Executive Viewpoints September 2
Tariff-Proofing Retail: Why Digital Subscriptions and Gifts Matter Now
Most retailers are worried about the impact of the new tariff regulations on sales in 2025. Even for…
Executive Viewpoints September 1Top Stories
