The Three Pillars Of Planning And Allocating Your Media Budget
A commonly asked question in marketing departments is, “How should we spend our advertising budget?” For retailers and…
Executive Viewpoints April 22
Latest In: Executive Viewpoints
Podcast: Steve Dennis Weighs In On COVID-19’s Retail Impact
With an illustrious career spanning 30 years, SageBerry Consulting founder Steve Dennis watched as the retail industry welcomed online shopping, battled the 2008 financial crisis and began experimenting with…
Executive Viewpoints April 21
How Retail Marketers Can Adapt To Today’s Social Distancing Economy
A new economy has formed overnight. With more than 3 billion people across the globe asked or ordered…
Executive Viewpoints April 21
But Do You Really Know Me? How To Shift From Knowing To Understanding Retail Customers
The world around us is changing rapidly in light of the current situation, however, modern retail principles will…
Executive Viewpoints April 20
What Grocery Can Learn From Retailers’ Personalization Highs And Lows
Grocery stores are experiencing their long-term digital shopping strategy in fast forward. Last year, eMarketer predicted that online…
Executive Viewpoints April 20
Navigating The New Retail Reality With Data Analytics
The way consumers engage with retailers has changed dramatically in recent years. Thanks to the proliferation and convenience…
Executive Viewpoints April 17
How To Forecast The Unforecastable: Demand Planning In The Time Of COVID-19
No one can predict the full impact of a once-in-a-generation, worldwide pandemic, or how consumers will react to…
Executive Viewpoints April 16
Why Now Is The Ideal Time To Launch An Amazon FBA Company
In recent weeks, the most Americans in history registered for unemployment benefits. The COVID-19 crisis has left everyone…
Executive Viewpoints April 16
The Value of Store Automation In The Age Of Disruption
According to Capgemini’s January 2020 study on smart stores, only 25% of retailers are actively working on implementing…
Executive Viewpoints April 14Top Stories
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