Latest In: Executive Viewpoints

Cresta

Why Retailers Are Leveraging AI To Empower Their Remote Contact Centers

To curb the spread of COVID-19, states across the U.S. mandated the closure of “nonessential” businesses. More than…

Executive Viewpoints July 24
Coronavirus gs1 us Susan Pichoff

Improving Supply-Chain Sustainability For A Circular Economy: Three Positive Steps for Retail

Consumers today want to know exactly what they’re buying — and many of them want to know how…

Executive Viewpoints July 24
Facebook Facebook Shops instagram Socialbakers wechat Yuval Ben-Itzhak

Facebook Shops And The Rise Of Social Commerce

Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses…

Executive Viewpoints July 23
Checkr Scott Jennings Tractor Supply Company

How Retail Can Learn From The On-Demand Economy And Survive The Pandemic Sucker Punch

The retail industry is reeling from COVID-19. If it were a boxer, it would be against the ropes,…

Executive Viewpoints July 22

Podcast: New Imperatives For SEO Success

Most purchase decisions still begin with a basic search. What’s changing, however, is where those searches take place. Most still…

Executive Viewpoints July 21
Google Google Shopping searchmetrics SEO optimization Tyler Stockton

How Online Retail Can Maximize Google Search In Uncertain Times

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers…

Executive Viewpoints July 21
surefoot

Website Experimentation Is A Remedy For COVID-19 Sales Dips

In science class, we were all given an invaluable lesson in marketing: create strong hypotheses and run experiments…

Executive Viewpoints July 20
Dior Gucci HomeGoods INTURN Louis Vuitton Marshalls Prada Ronen Lazar TJ Maxx Valentino

Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

From supply chain disruptions to shifting seasonality and evolving fashion trends, a majority of America’s leading retail brands…

Executive Viewpoints July 20
Dennis Williams design:retail News experiential marketing Marketing Evolution

Positioning Your Brand For Experiential Marketing Success

Brands want to keep consumers around — and consumers want to know that brands have their best interest…

Executive Viewpoints July 17
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