How Brands Can Prepare for the Biggest Digital Holiday Season to Date
2020 has been a year marked by a series of uncertainties. Many companies have seemingly been flying blind…
Executive Viewpoints October 14
Latest In: Executive Viewpoints
You’ll Like Us When We’re Green: How Retailers Demonstrate Sustainability Through Track and Trace
Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down…
Executive Viewpoints October 13
The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers
As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and…
Executive Viewpoints October 12
Tips to Become an Eco-Friendly Retailer
With so much focus on the COVID-19 pandemic and its impacts on the economy, not enough attention has…
Executive Viewpoints October 12
Surfacing Trends and Predictive Insights with Advanced Analytics
Trend/trend/noun. A general direction in which something is developing or changing. Trends are strong indicators of long-term market…
Executive Viewpoints October 9
Reopening Strategies to Reconnect With Your Customers
There have been a lot of changes over the past four months, and one thing that’s currently top…
Executive Viewpoints October 9
Holiday Shopping in the New Normal
The holiday shopping season seems to get bigger every year. The introduction of ecommerce has allowed consumers to…
Executive Viewpoints October 8
Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know
With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve…
Executive Viewpoints October 7
How to Develop a Retail Marketing Personalization Roadmap in 5 Steps
A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a…
Executive Viewpoints October 6Top Stories
