Five Pandemic-Driven Trends Reshaping Retail CX Strategy
The COVID-19 pandemic has upended the retail sector. From household name brands declaring bankruptcy, to Amazon consolidating its…
Executive Viewpoints November 10
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Podcast: ‘Contextual Commerce’ and the Future of TV Advertising
With stay-at-home orders in place earlier this year, people nationwide often passed the time bingeing on TV and…
Executive Viewpoints November 9
The New Normal: CPG’s Return to the Customer
The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. Deloitte…
Executive Viewpoints November 9
Welcome to Gifting 2020 and Beyond — It is Better to Give Than to Receive
Gifting, and more broadly the act of giving, has taken on a whole new meaning in recent months.…
Executive Viewpoints November 9
Transparency: The ‘Secret’ to Successful Seasonal Marketing
With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal…
Executive Viewpoints November 6
The Need for Retail Customer Service on Social Media is Real
With the holiday shopping season starting even earlier this year, today’s retailers must have a sound customer service…
Executive Viewpoints November 6
5 Lessons Online Merchandisers Can Learn From Leading Brick-and-Mortar Retailers
When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be…
Executive Viewpoints November 5
Identifying the ‘Faces’ Behind Faceless Online Transactions
Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores…
Executive Viewpoints November 4
Tips for Staying Safe and Seeing Green on Black Friday
Don’t be surprised if Black Friday looks different this year. At the same time, it is the holiday…
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