The EU’s ESPR, Working Plan Update, and Ensuring the U.S. Retail Industry is Ready
Sustainability is becoming a global pressure across industries — an issue we must tackle head-on if we’re to…
Executive Viewpoints October 31
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Marketing that Matches the Pace of Commerce
Seasonal shopping has lost its rhythm. What used to be distinct calendar moments have collapsed into one long…
Executive Viewpoints October 30
Santa’s Little Helper this Holiday Season: Live Shopping
The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing,…
Executive Viewpoints October 29
Shadow Buyers: How to Reach ‘Invisible’ Purchasers
Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In…
Executive Viewpoints October 28
The Next Evolution: How Retail Media Networks can Embrace the Brand Era
Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech…
Executive Viewpoints October 27
How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting,…
Executive Viewpoints October 24
To Dupe or Not to Dupe? Trademark Attorney Weighs in
This summer, a new line of Costco hoodies, jackets and pants went viral. Consumers claimed that they looked…
Executive Viewpoints October 23
How Retail Companies can Thwart Cybercrime During Peak Shopping Periods
It’s no secret that cybercrime is a growing threat to every organization, and retail companies are no exception.…
Executive Viewpoints October 22
7 Ways to Make Your In-Store Event More Effective
In-person retail events are becoming more important than ever — and they’re more than just a way to…
Executive Viewpoints October 21Top Stories
