The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors
The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question…
Executive Viewpoints January 28The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question…
Executive Viewpoints January 28The past six months have been tough, even punishing, for many retailers, but there was good news this…
Executive Viewpoints January 27In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense…
Executive Viewpoints January 26Amid the pandemic, local connections for retail brands have never been more important, as companies with brick-and-mortar storefronts…
Executive Viewpoints January 25Businesses across sectors are turning to voice technologies in response to COVID-19 health and safety concerns. These concerns…
Executive Viewpoints January 25Analysts and consumers have been predicting the death of retail for many years now, but 2020 was especially…
Executive Viewpoints January 22The Age of the Coronavirus has completely changed the way people shop for groceries and daily items. What…
Executive Viewpoints January 22The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally…
Executive Viewpoints January 21Picture yourself walking into a mattress store. Your hips and back hurt from your sagging mattress. You’re tired,…
Executive Viewpoints January 20