The Science of Email Design: How Visual Psychology Drives Engagement in the AI Era
In the early days of email marketing, success was measured by simple metrics: Did the message get delivered,…
Executive Viewpoints November 20
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Why the Future of Gifting is Small, Seamless and Social
We’ve all had a bad day at work. Last week, my son had his first. Nothing went right,…
Executive Viewpoints November 19
UX Won’t be About Humans for Long
At this point, most brands have a solid grasp of the theory behind user experience (UX). It means…
Executive Viewpoints November 18
Fear Not the ‘Insult Rate’: How AI Optimizes Returns and Keeps Consumers Loyal
When honest consumers have a legitimate return denied, the experience can be a sledgehammer to their loyalty. It’s…
Executive Viewpoints November 17
Elevating the Curbside Experience: How Retailers can Win with Covered Pickup Areas
Curbside pickup has evolved from a temporary lifeline during the COVID-19 pandemic into a permanent fixture in the…
Executive Viewpoints November 14
Search is Changing Again: What Retailers Need to Know About GEO
When Google launched in the late 1990s, it didn’t just change the internet. It changed how people found…
Executive Viewpoints November 13
The Hidden Revenue Killer: How Outdated Devices Cost Retailers
Retailers, we have a problem – half of the devices powering frontline operations are running outdated operating systems,…
Executive Viewpoints November 12
How AI is Helping Retail Marketers Win the Holiday Season
Every year, retailers gear up for the holiday season, a period full of opportunity, as shoppers are eager…
Executive Viewpoints November 11
The Internet Wasn’t Built for AI; That’s a Problem for Shoppers
AI is reshaping how consumers shop, both on the surface and behind the scenes. From smart recommendations to…
Executive Viewpoints November 10Top Stories
