Brands Need a Dedicated Balance Sheet for Customer Health
A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining…
Executive Viewpoints August 9
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Bought up by Bots: What Retailers Should Know
There is no question that the COVID-19 pandemic changed a lot of things, whether it be working remotely…
Executive Viewpoints August 6
‘Race to the Bottom’ Pricing is a Losing Run: Why Retailers Should Focus on Personalized Promotions Instead
Low prices are important to consumers today, especially as the economy rights itself after the turmoil of the last year. Headlines still…
Executive Viewpoints August 6
4 Common Concerns about Chatbots and Why They’re Not Rooted in Truth
Whenever a new technology emerges, it’s generally greeted with a healthy mix of excitement and skepticism. This was…
Executive Viewpoints August 5
5 Ways to Achieve Employee and Customer Retention
A common theme being emphasized in the business world now more than ever is that what happens on…
Executive Viewpoints August 4
The Post-Pandemic Fashion Industry Makeover
It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure…
Executive Viewpoints August 3
Fair Influencer Pricing? How Brands Can Calculate Their Influencer Campaign Budget
In just three years, HiSmile, a teeth-whitening brand from Australia, grew a $20,000 investment into $40 million in…
Executive Viewpoints August 2
Four Retail Tech Trends to Anticipate this Holiday Season
Throughout the past year, the retail industry has been hit hard by the pandemic. Although shoppers are currently…
Executive Viewpoints August 2
4 Tips for Driving Digital Sales in Hyper-Dynamic Markets
Success in online sales has become a high-stakes game. On one hand, the volume of business transacted online…
Executive Viewpoints July 30Top Stories
