Latest In: Executive Viewpoints

Audiovisual and Integrated Experience Association (AVIXA) Executive ViewPoints Krystle Murphy QSR

The Pandemic Accelerates Quick-Service Restaurants to Embrace the Digital Age

The pandemic has driven people to become very reliant on the quick service restaurant (QSR) industry. For the…

Executive Viewpoints September 20
Executive ViewPoints experiential retail NetElixir Udayan Bose

The Future of Experiential Retail

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. Consumers are no longer…

Executive Viewpoints September 20
deep learning Executive ViewPoints Qubit Sergio Iacobucci

Tapping into Deep Learning for 1:1 Product Recommendations that Impact Retailers’ Top Line

Ever since Amazon first deployed its recommendations system based on human curation and best-seller lists across its ecommerce…

Executive Viewpoints September 17
ai Alexandra Faynburd Executive ViewPoints fast simon

Understanding and Fighting AI Bias

Retailers are adopting artificial intelligence almost twice as much as other industries. Once out of reach for everyone…

Executive Viewpoints September 17
Coronavirus Ericka Podesta McCoy Executive ViewPoints resonate

New Research: How the Delta Turning Point is Affecting Customer Sentiment and Retail Behavior

Retailers and marketers who were looking forward to a “more-normal” summer and back-to-school season in 2021 quickly realized…

Executive Viewpoints September 16
automated testing Cohley Executive ViewPoints Tom Logan

Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Every year, retail brands miss out on potential revenue to the tune of $18 billion (according to Forrester…

Executive Viewpoints September 15
Executive ViewPoints goHappy Hub hiring Shawn Boyer

Holiday Hiring: Strategies for Recruitment and Retention

The most wonderful time of the year is approaching. Yet, for many retailers, this holiday season is proving…

Executive Viewpoints September 14
baby boomers Executive ViewPoints Jan Bednar ShipMonk

What the New Demographics of Online Shoppers in 2021 Mean for Your Selling Strategy

The effects of COVID-19 are far-reaching. The impact of the virus is being felt in several areas, including…

Executive Viewpoints September 13
Executive ViewPoints Hope Horner in-video shopping Lemonlight Video Production

6 Best Practices That’ll Have You Winning the Shoppable Video Market

Virtual reality and augmented reality shopping elements can be super intriguing, but that doesn’t mean they’ve made it…

Executive Viewpoints September 13
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