2022 Predictions: Shipping Experience Will be the Key to Retail and Ecommerce Success
The pandemic has brought about long-term changes for both business operations and consumer expectations, and 2021 taught us…
Executive Viewpoints December 1
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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers
Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms…
Executive Viewpoints November 30
Using SMS to Rescue an Abandoned Cart
We’re likely all guilty of filling an online shopping cart and not following through to make the purchase…
Executive Viewpoints November 29
Top 5 Ways Retail Brands Can Win with Gen Z
As we look at what is filling the diminishing role that religion plays in the lives of Gen…
Executive Viewpoints November 29
5 Short-Form Video Marketing Best Practices for Online Retailers
Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years —…
Executive Viewpoints November 26
The Cloud in Retail: Transforming the Use of Video in Stores
One of the most significant trends over the past several years has been the adoption of cloud-based services,…
Executive Viewpoints November 26
Keeping Stores Safe Amid the Autonomous Retail Revolution
Autonomous retail technology is on the rise, with innovations like Amazon’s “Just Walk Out” technology already leapfrogging past…
Executive Viewpoints November 24
How Not to Build DTC Retail Wrong
Ten years ago, brands had a fear of upsetting wholesale partnerships. Beholden to industry powerhouses like Neiman Marcus…
Executive Viewpoints November 23
Why all Retail Bets are on Social Commerce
During the height of the pandemic, we had a lot of time on our hands. Stuck at home,…
Executive Viewpoints November 22Top Stories
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