How to Win in the Real-Time Holiday Retail Era
Holiday shopping season is upon us. Consumer expectations of retailers have been transformed by their experiences buying from…
Executive Viewpoints November 18
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It’s Beginning to Look a Lot Like we Don’t Have Enough Holiday Retail Staff This Year
As brick-and-mortar retailers are flat-out prepping for the holiday shopping season, they’re also facing a diminished workforce to…
Executive Viewpoints November 17
State of the In-Store Experience: 4 Key Takeaways
Retail has become a tale of two realities. On the one hand, retail sales trended upward in August…
Executive Viewpoints November 17
Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success
While 80% of U.S. marketers report being very reliant on third-party cookies in digital advertising, the reality is here:…
Executive Viewpoints November 17
Look to Immersive Experiences to Increase Conversion and Loyalty with Better CX
Customer standards for digital commerce experiences keep increasing, with 88% saying they expect companies to “accelerate digital initiatives”…
Executive Viewpoints November 16
Combating Climate Change as a Retailer
Increasingly often we ask ourselves, who is responsible for leading the charge on combating climate change? Is it…
Executive Viewpoints November 15
Facts and Myths About Video Marketing — The Holiday Edition
Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic,…
Executive Viewpoints November 15
Overcoming Logistical Pain Points in Ecommerce
Between the accelerated industry growth sparked by the pandemic and steep customer expectations thanks to the “Amazon effect,”…
Executive Viewpoints November 12
Actions Speak Louder Than Views
When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…
Executive Viewpoints November 12Top Stories
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