How the Metaverse can Benefit Physical Retail Stores
With industries around the world showing interest in the metaverse, retail leaders are facing the exciting opportunity to…
Executive Viewpoints March 7
Latest In: Executive Viewpoints
There Aren’t Necessarily ‘Good’ or ‘Bad’ Promotions, Only Good or Bad Promotion Combinations
Planning effective and relevant promotions is an ongoing exercise in adaptability. There are complex and evolving factors at…
Executive Viewpoints March 7
The Age of Conscious Consumerism
It’s never been more important for brands to consider the ethics of the products they create, source and…
Executive Viewpoints March 4
Do Retail Algorithms Enhance Efficiency or Exclusivity?
Without question, the pandemic has changed the way consumers shop. The number of online purchases has skyrocketed, with…
Executive Viewpoints March 4
Flash Sales May be Exciting, but They’re Also Risky. Here’s How to do one Safely.
Flash sales can help retailers boost revenue, attract new customers and enhance loyalty with existing customers. Consider that…
Executive Viewpoints March 3
How to Launch a Marketplace to be the Disruptor, not the Disrupted
Some retailers lament the woes of Amazon and other marketplaces cutting into their sales, profit, market share and…
Executive Viewpoints March 2
Through the Looking Glass: Touchscreen Access to the Metaverse
The recent expansion of the metaverse has sparked innovators’ imaginations. This virtual 3D world is well known to…
Executive Viewpoints March 1
A Local SEO Guide for Franchise Owners
The post-pandemic business landscape is a hotbed for SERP (search engine results pages) ranking competition. With drastic algorithm…
Executive Viewpoints February 28
Time to De-Uberize: the Hidden Power of Live Commerce
Recently, retail and manufacturing brands have been following an odd if predictable playbook. They have taken the lead…
Executive Viewpoints February 28Top Stories
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