Harness the Power of BNPL to Build Stronger Brand Equity
In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and…
Executive Viewpoints July 8
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A Metaverse Action Prep Plan for Brands
You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it…
Executive Viewpoints July 7
Securing Retail Stores with AI-Powered Visual Gun Detection
Retail fatalities are on the rise, leaving store owners and patrons more vulnerable than ever before. In fact,…
Executive Viewpoints July 6
Keeping Shelves Stocked During a Summer of Illness Uncertainty
Prior to the pandemic, summer was predictably a time of low illness, but overall trends as of this…
Executive Viewpoints July 5
What Google Analytics 4 Means for Your Ecommerce Site
Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics…
Executive Viewpoints July 4
Impulse: How Brands Can Enable Casual Commerce in Digital
Digital marketers today love to talk about the customer journey. While badly overused, this term conceals a hidden…
Executive Viewpoints July 1
How to Organize Your Data to Reach Your Personalization Goals
Data has become something of a holy grail for modern marketers, offering insights that not only help businesses…
Executive Viewpoints July 1
Ready to Elevate Your CX? Consider a Contact Center Upgrade to CCaaS
Just how much do people value a high-quality customer experience (CX) nowadays? According to research by PWC, consumers…
Executive Viewpoints June 30
Inflation Pressure Tests Customer Loyalty, Spotlights Price
American consumers are right to feel like they can’t catch a break right now. Just as people were…
Executive Viewpoints June 29Top Stories
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