Three Types of Promotions Merchants Can Use To Attract Subscribers
There’s no question that strategic promotions and discounts motivate consumers to buy a product. But they can also…
Executive Viewpoints August 8
Latest In: Executive Viewpoints
Why Retailers Need a Global Mobility Program and How to Build One
2022 continues to be a challenging year for global retailers. Inflation, a potential recession, labor shortages, supply chain…
Executive Viewpoints August 8
BNPL from Fintech Providers: What are the 4 Dire Implications for Retailers?
Offering buy now, pay later (BNPL) loans and split payments can be a prime differentiator for retailers and…
Executive Viewpoints August 5
What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs
Online fraud cost digital commerce merchants $27 billion in 2021, so it’s no surprise that retailers have redoubled…
Executive Viewpoints August 5
A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season
While many holiday shoppers favor online experiences to avoid waiting in endless checkout lines or battling over parking…
Executive Viewpoints August 4
Buy Now, Pay Later: Risks and Rewards
The marshmallow test is a famous bit of social science research: Give a kid a marshmallow, tell them…
Executive Viewpoints August 3
Zero-Party Data Builds Loyalty and Reduces Mistargeting
The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people…
Executive Viewpoints August 2
3 Immersive Customer Experiences Using Augmented Reality
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of…
Executive Viewpoints August 1
Retail is the Number-One Industry Targeted by ADA Website Lawsuits
There are 54 million disabled Americans, making up the third-largest market segment. And like their able-bodied counterparts, they shop, bank…
Executive Viewpoints August 1Top Stories
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