Zero-Party Data Builds Loyalty and Reduces Mistargeting
The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people…
Executive Viewpoints August 2
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3 Immersive Customer Experiences Using Augmented Reality
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of…
Executive Viewpoints August 1
Retail is the Number-One Industry Targeted by ADA Website Lawsuits
There are 54 million disabled Americans, making up the third-largest market segment. And like their able-bodied counterparts, they shop, bank…
Executive Viewpoints August 1
How to Let the User Drive True Personalization on Ecommerce Websites
Over the years many consumer services providers in ecommerce, talent search, food delivery, streaming entertainment, social media, etc.…
Executive Viewpoints August 1
With the Peak Shopping Season Approaching, It’s Time to Think About Observability
It’s summer, and that means ecommerce businesses are once again gearing up for the peak selling periods of…
Executive Viewpoints July 29
Metaverse and Retail: Why Consumers Will be Looking at the Metaverse as the Next Big Shopping Venue
The metaverse is the retail topic du jour these days, with huge investments underway and, according to Bloomberg Intelligence, a potential…
Executive Viewpoints July 29
Retailers: What to Consider as You Offer Virtual Try-On Features
Online shopping has come a long way in providing consumers with a vision of how products might look…
Executive Viewpoints July 28
Data Transparency Crucial for Consumer Trust in Connected Journeys
Q&A with Rob Avery, VP of Professional Services, STRATACACHE Retail TouchPoints (RTP): What are the most important connected…
Executive Viewpoints July 27
5 Strategies to Optimize the Online Integration of Your Grocery Store
The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. According…
Executive Viewpoints July 27Top Stories
