New Spike in Lawsuits that Challenge Misleading Email Subject Lines
Email marketing is an undeniably popular and effective way for retailers to reach their customers. Emails drive massive…
Executive Viewpoints January 14
Latest In: Executive Viewpoints
The 1% Advantage: How Store Layouts Quietly Decide Who Wins in Retail
A few months ago, I popped into a department store to grab a shirt for an event that…
Executive Viewpoints January 13
California’s New AI Law Exposes the Real Compliance Problem
Frontier AI companies have spent the last decade operating at full speed with very few guardrails. Regulations have…
Executive Viewpoints January 12
From Collectible AR Cards to Blockchain Games: How to Revitalize Loyalty Programs
Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers…
Executive Viewpoints January 9
From Compliance to Competitive Advantage: Maximizing 2D Barcode Impact Ahead of Sunrise 2027
The start of the new year brings the retail industry closer to an important inflection point. By the…
Executive Viewpoints January 8
Ditching Discounts: Building Loyalty and LTV with Smarter Ads
A well-known retailer who will remain nameless threw a huge promotion. Holiday promos had crushed their targets: record…
Executive Viewpoints January 7
5 Roadblocks Slowing Commerce Media…and How to Clear Them
Retailers have heard the same projections enough times to recite them: commerce media is set to become a…
Executive Viewpoints January 6
The AI Shopping Revolution is Here. Retailers have Three Choices.
ChatGPT and Perplexity are building checkout systems. Soon enough, consumers will complete purchases without ever leaving their AI…
Executive Viewpoints January 5
Ambient IoT: The Data Layer Brick-and-Mortar Retail has been Waiting for
Walk into a modern apparel store and the difference from a decade ago is striking. Instead of walls…
Executive Viewpoints January 2Top Stories
