Latest In: Executive Viewpoints

instagram levi's mention me Neha Mantri

Beauty and Fashion in 2025: What Really Mattered and What Will Shape 2026

After a turbulent year for beauty and fashion, one truth stood out from the rest: Consumers have moved…

Executive Viewpoints January 15
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New Spike in Lawsuits that Challenge Misleading Email Subject Lines

Email marketing is an undeniably popular and effective way for retailers to reach their customers. Emails drive massive…

Executive Viewpoints January 14
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The 1% Advantage: How Store Layouts Quietly Decide Who Wins in Retail

A few months ago, I popped into a department store to grab a shirt for an event that…

Executive Viewpoints January 13
AI ethics Hellcat Jared Navarre Keyni Consulting TFAIA

California’s New AI Law Exposes the Real Compliance Problem

Frontier AI companies have spent the last decade operating at full speed with very few guardrails. Regulations have…

Executive Viewpoints January 12
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From Collectible AR Cards to Blockchain Games: How to Revitalize Loyalty Programs

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers…

Executive Viewpoints January 9
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From Compliance to Competitive Advantage: Maximizing 2D Barcode Impact Ahead of Sunrise 2027

The start of the new year brings the retail industry closer to an important inflection point. By the…

Executive Viewpoints January 8
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Ditching Discounts: Building Loyalty and LTV with Smarter Ads

A well-known retailer who will remain nameless threw a huge promotion. Holiday promos had crushed their targets: record…

Executive Viewpoints January 7
Amazon Ads CMN CTV GrowthLoop Rebecca Corliss Walmart Walmart Connect

5 Roadblocks Slowing Commerce Media…and How to Clear Them

Retailers have heard the same projections enough times to recite them: commerce media is set to become a…

Executive Viewpoints January 6
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The AI Shopping Revolution is Here. Retailers have Three Choices.

ChatGPT and Perplexity are building checkout systems. Soon enough, consumers will complete purchases without ever leaving their AI…

Executive Viewpoints January 5
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