Franchise marketing requires a delicate balance of local and national advertising strategies. But many franchise organizations suffer from…
Executive Viewpoints January 9
You might have heard the term “metaverse” for the first time only in 2020. That’s when it became…
Executive Viewpoints January 6
The U.S. economy is at yet another tipping point. Just two years after a pandemic-induced collapse, the cycle…
Executive Viewpoints January 6
Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer…
Executive Viewpoints January 5
The advantages of buying online are clear. For customers, product selection has gone up while prices have gone…
Executive Viewpoints January 4
The all-too-common phrase, “single source of truth,” is often thought of as the gold standard of data analytics,…
Executive Viewpoints January 4
With shrinking margins, economic uncertainty, and growing cyber risks from automated threats, retailers face continued challenges in 2023.…
Executive Viewpoints January 3
The supply chain industry has changed a lot over the past couple of years. As the demand for…
Executive Viewpoints January 2
Year after year, CX (customer experience) is gaining traction as one of the most important aspects of an…
Executive Viewpoints January 2
