Latest In: Executive Viewpoints

ActiveCampaign Executive ViewPoints Karen Tang loyalty

How to Turn One-Time Holiday Buyers into Brand Loyalists

The beauty of the retail industry today is the number of options for brands to connect with customers.…

Executive Viewpoints January 11
alibaba Executive ViewPoints inventory Min Yang

Holiday Leftovers? Here are 4 Ways Sellers can Minimize Excess Inventory

The past year presented a plethora of challenges for retailers. Among them were unpredictable shipment of supplies and…

Executive Viewpoints January 10
Cesar Johnston Energous Executive ViewPoints wireless power

Wireless Power and the Retail Store of Tomorrow

Stores are getting smarter by the day, driven in part by the robust experiences witnessed by the majority…

Executive Viewpoints January 9
advertising Alisha Vento franchise model Hyperlocology

Most Brands and Retailers are Wasting Ad Spend on National-Local Cannibalization 

Franchise marketing requires a delicate balance of local and national advertising strategies. But many franchise organizations suffer from…

Executive Viewpoints January 9
competera Executive ViewPoints Marina Dias metaverse

Find the Right Pricing to Drive Revenue in the Metaverse

You might have heard the term “metaverse” for the first time only in 2020. That’s when it became…

Executive Viewpoints January 6
Boris Lockschin inflation Labor shortages Oracle SAP Spryker the economist

Working Smarter, Not Harder, to Make Digital Commerce Recession-Resilient

The U.S. economy is at yet another tipping point. Just two years after a pandemic-induced collapse, the cycle…

Executive Viewpoints January 6
Executive ViewPoints Michelle Wood promotions Wildfire Systems

How Brands can Deliver More Value to Shoppers in 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer…

Executive Viewpoints January 5
AI-powered search Digital Commerce ecommerce experience Executive ViewPoints Omnichannel Retail Index online experience online shopping experience OSF Digital personalization video commerce
Young woman in glasses and red sweater, browsing a retailer site on a laptop. The laptop screen shows rows of products.

Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

The advantages of buying online are clear. For customers, product selection has gone up while prices have gone…

Executive Viewpoints January 4
data Executive ViewPoints Meagan Bowman Stonehenge Technology Labs

Computational Overload, Single Source of Truth, and Making Sense Out of it All

The all-too-common phrase, “single source of truth,” is often thought of as the gold standard of data analytics,…

Executive Viewpoints January 4
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