Lesson from Netflix: How Marketers can Enhance the Ecommerce Shopper Experience
When you open Netflix, you’ll likely see suggestions based on your recent viewing, whether it’s “Top Picks for…
Executive Viewpoints March 17
Latest In: Executive Viewpoints
The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers
The turbulence of the past few years has left the world in a state of economic and political…
Executive Viewpoints March 16
Ready, Set, Charge: Retailers Plugging into Wireless Charging
As technology innovation continues to advance, retailers are ever on the lookout for easier, faster, and more convenient…
Executive Viewpoints March 15
Vision AI is Taking Hold in Retail for Store Security and Analytics
It’s hard to believe that in the same year cutting edge technologies like augmented reality and autonomous shopping…
Executive Viewpoints March 14
Brand Loyalty is Fading — Retailers Must Find New Ways to Deliver Value
What a difference a year makes: 12 months ago, Mirakl released the first edition of its consumer survey…
Executive Viewpoints March 13
Ecommerce Fraud: What is it and how do we Prevent it?
A study conducted by PwC in 2022 showed that in the last two years, more than 50% of…
Executive Viewpoints March 13
Say Goodbye to Third-Party Cookies: Market Research is Here
Data is at the center of the success and overall growth of almost every company in every industry.…
Executive Viewpoints March 10
Social Commerce is Taking Off. Here’s How it Gets to the Next Level
Social commerce is the latest frontier for brands looking to spur sales and boost revenues. The segment, which…
Executive Viewpoints March 10
In the War on Climate Change, Many Companies are Picking the Wrong Battles
Concerns over climate change continue to mount, and there is an increasing demand for companies to decrease their…
Executive Viewpoints March 9Top Stories
Latest Podcasts
Latest Resources
