Increasing ROI on Instagram: From the Desk of a Social Media Manager
Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a…
Executive Viewpoints April 4
Latest In: Executive Viewpoints
Retailers Need to Close Active Directory Security Gaps
Retail operations are an increasingly popular target for cybercriminals. The growth of online shopping, self-checkout systems, point-of-sale transactions…
Executive Viewpoints April 3
Court Decision in Hermès NFT Case Offers Brands Protection from Trademark Infringement
Today’s world is undeniably digital and becoming ever more so. And today’s digital world is ubiquitous, from the…
Executive Viewpoints April 3
Building a Retail Media Business that Stands the Test of Time
Retail media is one of the fastest-growing channels in the digital advertising space. In the U.S. market, 2023…
Executive Viewpoints March 31
Retailers Must Embrace Financial Services, and Quickly
Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that…
Executive Viewpoints March 31
Private Label’s Growth Could Be Lasting — if Retailers Listen to Consumers’ Sustainability Preferences
The trend lines for private label sales have rarely looked better. The Private Label Manufacturers Association reported that…
Executive Viewpoints March 30
Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers
Given the rapid growth of online retail over the past few years, brand owners have become increasingly vigilant…
Executive Viewpoints March 29
Devising an Optimal Returns Policy for Your Business
For many years, permissive returns policies have been the norm in ecommerce. Amid rising costs and fears of…
Executive Viewpoints March 28
How Incentivized Offerwall Marketing can Boost User Acquisition and EngagementÂ
As a retail marketing executive, you are likely familiar with the challenges of online marketing in today’s fast-paced…
Executive Viewpoints March 27Top Stories
Latest Podcasts
Latest Resources
