It’s Time for a Retail Media Rebellion: a CEO’s POV
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic…
Executive Viewpoints May 1
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Back to the Beginning: Print’s a Smarter Start to Customer Journeys
Omnichannel, through-the-line, integrated: popular marketing synonyms that date back decades. Call it what you will, the quest for…
Executive Viewpoints May 1
Revolutionizing Retail Marketing: How Apple’s Web Push Notifications on iOS 16.4 will Change the Game for Retailers
Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed…
Executive Viewpoints April 28
Are Deskless Retail Workers in a Tech Drought?
Digitization has overhauled much of the business world, and in departments like finance or marketing you’d find most…
Executive Viewpoints April 28
Customers Care About Sustainability, so Show them how Ecommerce Delivers
Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX…
Executive Viewpoints April 27
Addressing New Challenges in Managing Retail and Service Employees Post-Pandemic
The COVID-19 pandemic brought more changes to the retail and related service sectors than any other event in…
Executive Viewpoints April 26
How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?
Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. Consumers expect convenient,…
Executive Viewpoints April 25
Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping
Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach…
Executive Viewpoints April 24
The Art and Science of Matching Customer and Product DNA
When it comes to online personalization, businesses are hitting a wall. They’re navigating a new Wild West of…
Executive Viewpoints April 24Top Stories
