Retail Remains a Testbed for New Technology
In the late 1970s, moviegoers were entranced by the futuristic sights on their screens, like otherworldly lasers in…
Executive Viewpoints May 5
Latest In: Executive Viewpoints
It’s Time for a Retail Media Rebellion: a CEO’s POV
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic…
Executive Viewpoints May 5
Digital Signage is Yoked and Ready for its Close-Up Thanks to RMNs
Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may…
Executive Viewpoints May 4
Implementing Sustainable Design Strategies in the Retail Environment
The retail industry is undergoing an unprecedented wave of change as global issues have affected retailer supply chains,…
Executive Viewpoints May 3
Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences
The days of third-party data are over. The cookieless future has settled and users worldwide demand their data…
Executive Viewpoints May 3
How Retail Returns Influence Customer Retention
Online shopping is arguably the most convenient purchasing experience. A person can be anywhere at any time, search…
Executive Viewpoints May 2
It’s Time for a Retail Media Rebellion: a CEO’s POV
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic…
Executive Viewpoints May 1
Back to the Beginning: Print’s a Smarter Start to Customer Journeys
Omnichannel, through-the-line, integrated: popular marketing synonyms that date back decades. Call it what you will, the quest for…
Executive Viewpoints May 1
Revolutionizing Retail Marketing: How Apple’s Web Push Notifications on iOS 16.4 will Change the Game for Retailers
Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed…
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