A Pop-Up Isn’t Automatically a Market Test. So What Are We Actually Testing?
I love a good pop-up. A beautifully designed space, an experience that gets people excited, a line out…
Executive Viewpoints October 29I love a good pop-up. A beautifully designed space, an experience that gets people excited, a line out…
Executive Viewpoints October 29Holiday campaigns start earlier every year. Back-to-school displays now share shelf space with holiday promotions, streaming platforms release…
Executive Viewpoints October 28Retailers spend much of the year preparing for a handful of moments that can make or break a…
Executive Viewpoints October 27Data, AI and retail media can turn physical stores from static environments into responsive ones— if retailers avoid…
Executive Viewpoints October 26For much of the past two decades, retailers have focused on helping consumers find products online. Search engines…
Executive Viewpoints October 23Retail activations can take many forms, but the best ones tend to share a few characteristics. They give…
Executive Viewpoints October 22AI isn’t just rapidly transforming how people work. It’s also changing how people shop. In the not-so-distant past,…
Executive Viewpoints October 20The story is repeating across U.S. retail. Sub-scale DTC brands closing. Established DTC names cutting staff. Category leaders…
Executive Viewpoints October 19Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions,…
Executive Viewpoints October 16