The folks at Build-A-Bear Workshop kicked off the holiday season with a fun event in New York City promoting its new pop-up shop in Times Square. 

Shoppers can choose from more than 30 animals to stuff and dress, and create a personalized birth certificate. 

Build-A-Bear Workshop celebrated the pop-up opening with a ribbon-cutting ceremony. The first 200 guests were invited to make a special stuffed animal to donate to the 92nd Street Y, which will give the toys to children in need. 

Photos courtesy of: Build-A-Bear Workshop