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Holiday Shopping Trends And New York City Window Displays

Retailers were thrilled with the results of Thanksgiving weekend. From Thanksgiving to Cyber Monday, the average shopper spent $423 with the total of sales reaching $59.1 billion, according to research from the National Retail Federation.

The IBM Digital Analytics Benchmark also indicated a steady increase in online sales from Thanksgiving to Cyber Monday. Total online shopping on Thanksgiving Day experienced an uptick of 17.4% over 2011. However, the real drivers of traffic were mobilized shoppers, with 25.3% of consumers using a mobile device to visit a retailer’s web site. Furthermore, 18.3% of consumers used their smartphones and tablets to purchase products.

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